How Sales Training Forgets This Essential Sales Tool

July 20th, 2011 by admin

When you think of sales training, does this include sales tools? Probably so because sales professionals need help or additional knowledge on:sales training course

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PDA
Sales scripts
Customer relationship management databases

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Additionally for many, sales training may also include specific sales skills and how to use certain tools?within:

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Fact Finding
Prospecting
Negotiating
Earning the sale (a.k.a. closing)
Building customer loyalty

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One thing that is absent or often overlooked is this essential business tool that can potentially break any future sale ? the every day common business card. Yes, this simple tool can increase sales or decrease sales far quicker than any other honed sales skill or tool.

A post by sales guru, Jonathan Farrington, suggested that only 2.5% of all business people per his extensive networking and meeting experiences have an up to date informative business card on them at all times. How many times do you attend a business event and experience people who:sales training online

Left the business cards at home??Ran out of business cards?

If they had a business card on them, was the card:

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Hard to read?
Dirty, crumpled?
Missing a phone number?
Minus current email address?
Lacking a call to action on the backside?

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When sales trainers forget to emphasis the importance of this simple sales tool, they are truly missing the boat in how to increase sales. For the business card explains a wealth of information about the sales professional and the business or organization. Additionally, the potential buyer makes a judgement specific to the values and ethics of the salesperson.

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Source: http://www.godunks.net/education-news-articles/how-sales-training-forgets-this-essential-sales-tool/

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