Iterations: Getting To Series A Is Not Sexy, It's Really Hard Work

If you keep up with all the tech startup news, it?s easy to develop the impression that money is just sloshing around the Valley and even the worst products and ideas curry investors? interests. Thankfully, this is far from the truth. As many of you know, raising institutional funding is quite hard and the process takes a long time, sometimes years. Years ago, Pandora suffered through brutal fundraising meetings before eventually securing venture capital -- the rest is now history. And, just a few years ago, it was Pinterest who had to slog through many financing rejections before turning the tables on everyone. To that end, I wanted to highlight a company that I?ve been personally involved with as an advisor, where I?ve known one co-founder (Ryan) for seven years through graduate school and have come to know his CEO (Sunil) over the last five years. In fact, I remember Ryan telling me about his company while we were in graduate school (around 2008), and now, five years after starting their company -- Scripted -- the team finally reached, secured, and closed their Series A. Below is a brief Q&A with Sunil about their journey to date, which goes into candid detail about fundraising, marketplace businesses, and the emotional ups and downs of the process:

Source: http://feedproxy.google.com/~r/Techcrunch/~3/UJpElvPl4Nw/

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