Online Video Primed to Change B2C Dynamics | Qualvu

Direct video communication with customers will create ?instant intimacy?

DENVER ? Decades after the advent of the Internet, and six years since YouTube started streaming amateur content, new online technologies promise to bring business-to-consumer communication back to where it was in its purest and earliest form:? face-to-face, instant, and intimate.

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?The growth of the Internet ? which already has two billion users and will have five billion within the decade ? has given us unprecedented levels of connectivity,? said John Williamson, CEO & Founder of Qualvu.? ?Yet connectivity has not translated into communication that really propels businesses connecting with their consumers online via video. Avatars and text messages are weak representations of who we really are and how we best communicate. The best communication is two-way, face-to-face, and nothing delivers the truth any more efficiently and cost effectively than Internet video.

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?Technologies such as Skype and GoToMeeting have enabled real-time, face-to-face communication business-to-business, or B2B, and consumers have been using video platforms such as Skype and YouTube to connect with friends and family ? or call it C2C if you will.? Yet even though organizations constantly talk about ?joining the conversation,? the online video conversation between organizations and their audiences is only going one way.? We?ve seen a lot of effective campaigns in which brands leveraged video to connect with consumers, but the consumers haven?t been able to connect with the brands in the same way.? But that?s changing in a fundamental shift that brings businesses in touch with their customers in ways that can dramatically improve their decision making.?

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John Williamson will speak about how online video is changing relationships, not only among businesses and individuals but also between brands and consumers. ?He will present examples of how brands and consumers have benefited from two-way video communication, and changed the rules of B2C communication to drive new levels of interaction and engagement.? Williamson will present at the Digital Summit in Atlanta May 16-17, a forum that brings together hundreds of Internet executives, online marketers, entrepreneurs, web strategists and innovators.

Source: http://www.qualvu.com/events/six-years-after-youtube-online-video-primed-to-change-b2c-dynamics/

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