We're hearing from multiple sources that Twitter is in talks to acquire Y Combinator-backed key word bidding platform?AdGrok for a deal that is less than $10 million. It's still unclear where exactly the deal is in the closing process or whether this is a tech acquisition or an acqui-hire. AdGrok itself automates the process of bidding on contextual keywords on Google AdWords, perhaps Twitter could find some use in this for their own promoted trends? 
Source: http://feedproxy.google.com/~r/Techcrunch/~3/WhwmhOZBeUw/
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